Why You Should Hire A Photographer for Your Event
If you have the privilege to be able to plan and host an event during this uncertain climate, then you have all the more reason to make sure you remember every single moment of your event. Whether you are planning a private party, a corporate event or a wedding, it’s always a good idea to hire a photographer who can capture ever-lasting memories through their lens. There’s countless benefits to hiring a professional photographer for your next event. Here’s a few to help you decide…
You might be thinking that you or someone you know is fully equipped to handle the simple task of taking photographs. After all, how hard can it be, right? Well, this is where you are wrong. Taking high quality photographs for an event is much harder than you think. Even if your phone has the best camera on the market, or you have a professional camera you could use, there are a lot of other factors to take into consideration when taking photographs for an event.
Here are some reasons why you should hire a photographer for your next event, instead of winging it:
Professional Photographer = Professional Results
There’s so much technical knowledge surrounding professional photography that we couldn’t even begin to grasp how it works. From the types of lenses used for close ups versus wide shots, to what lens is best depending on the time of day or the lighting of your venue. This gets even more complicated when your venue has multiple function rooms, each with different lighting, as well as the unpredictable natural light shifts when you hold an event outdoors. These may seem like minor details to you, but hiring a professional photographer who understands this and is confident in making these adjustments throughout the duration of your event will make all the difference to the end result.
Photographing events is far more complicated than taking a couple pics with your mates on a night out. It requires focus, concentration, knowledge and above all, experience. The phrase “practice makes perfect” describes being an event photographer down to a t. It takes years of practice and experience in shooting events, to be able to produce the high quality of photographs that capture the essence of a specific moment perfectly.
No event is the same, however all events have one thing in common: guests who are there to have a good time. There are no professional models ready to pose for you, so you can take the perfect photo. Guests like to move around freely, enjoy the music and the food, and overall the event itself. They shouldn’t be expected to stop what they are doing to pose for a photo. It is the photographer’s job to expect the unexpected and be adaptable and this is where experience comes in handy. A photographer also knows how to capture the emotions of your guests without being intrusive, resulting to beautifully candid photographs.
You can focus on co-ordinating the event
Imagine the chaos your event could end up being, if not only did you have to ensure the event runs smoothly, but you were also expected to take photographs! When you plan an event, no matter how organised you are, there are still things that may not go as planned. The last thing you need is to have to worry about whose photo to take next and how. The ability to relax and enjoy the event, or focus on other small details that require your attention is definitely a reason for you to hire a photographer for your next event.
Turn moments into memories
Eudora Welty said it best: “A good snapshot keeps a moment from running away.” And trust me, you will want to be IN the moment, not behind the camera capturing it.
A professional photographer knows how to be engaged with the guests, help them loosen up in front of the camera and feel comfortable to be around. This way your guests will stay focussed on having a good time rather than awkwardly pose whenever they see a flash. In return, you will end up with great, spontaneous photos so that you and your guests can have something to remind you of the amazing time you had.
High Quality Photos = Great Marketing Content
If all the above reasons haven’t convinced you yet, then here’s one that might.
There are millions of posts published on social media every minute. This huge flood of content on social media makes it harder than ever for small businesses to stand out against the big companies out there, let alone to get noticed. Catching your audience’s attention has is so competitive it should be classed as a sport. There’s one thing however that could help boost your engagement. Yes, you guessed it. Posts with high quality images around 2.3 times more engagement than posts without visuals.
A professional photographer should be more than capable to produce high quality photos that can be used in your marketing and social media campaigns. You can also add the event photos to your website for a more professional feel, or to promote upcoming events, while also boosting your SEO. This will make you stand out and show your audience that you take your events seriously.
If you want to make sure your event is the talk of the town, then give the town something to talk about with stunning photos only a professional photographer can produce!